Disney in France Essay Example | Topics and Well Written Essays - 750 words

Disney in France - study ExampleThe paper also includes an evaluation of Disney and provides recommendations for the company. Challenges and Problems This section will deal with the issues and problems that the company currently faces. present the companys assumptions, the external factors blowing Disney and the issues that need immediate care suck up been discussed. a) Disneys Assumptions Disney made a number of assumptions in France, i) The number of visitors on Monday will be light and Fridays will be dangerous ii) French dont eat breakfast iii) If they do take breakfast, it is croissants and coffee iv) Incorrect eat timings v) European Customers will bear on for four to five days vi) French Style service restaurants. about assumptions made by the company were incorrect. The company clearly did not take into account actual facts and figures and on that point was no supporting evidence for the assumptions by the company (Johnson, Scholes and Whittington). These clearly hav e had a major impact on the company and its performance. A decision like starting in France was a right single and this was clearly backed with clear figures and facts. However the assumptions made by the company otherwise like, having a 350 fag end restaurant at a hotel, when the demand was as graduate(prenominal) as 2,500 breakfasts was an incorrect decision. These clearly have had a major impact on the overall company performance, human resources and clearly on the pecuniary resource of the company (Johnson, Scholes and Whittington). b) France and Disney Three main events that have occurred in France have had a major impact on Disneys success i) The long talks and long negotiation by the French Government, which led to redness of patience of the Disney team ii) Parisian intellectuals who protested that the Disney culture was assaulting the French Culture and iii) The framers protest demanding that French agricultural subsidies be cut. Each of these events has had a major imp act on Disney and has led to issue and breaks in the success of the company. c) penury for Resolution The company clearly needs to resolve the following i) Breakfast issues for customers ii) Better staffing over the high demand days at the park iii) Better understanding of the culture of the country rather than depending on assumptions Alternative Solutions For the success of any company in a new mess, irrespective of the size, or character of the business, it is crucial to have a detailed market query. Here the company did do the market query in terms of the location, however in terms of culture and the customer needs, there was little research and more assumptions. Hence to have a more favorable experience in France, a more detailed market research would prove to be more successful. Disney had invested a lot of money into the project, because investing a little more on the market research and the needs of the people in the country would have been the best steps that the comp any could have taken while launching Euro Disney. military rank and Recommendations Yes France is an excellent choice for the company to open its branch. Considering the place, i.e. Paris, and the incentives that the government was providing the company, this was definitely an excellent choice. Also, the location is best worthy to meet the needs of millions as the location is easily accessible. Hence this is an excellent location for Euro Disney. In recollection of the case, the following recommendations can be provided i) Invest in market research (Johnson, Scholes and Whittington), ii) The culture of every location is essential to follow for the business to be successful iii) A theme park is in just about cases a one day excursion place, and most people across the world prefer to stay for a maximum of one day